OPENQUOK Compare
Compare prices, channels, and features for Hootsuite and Later.
overview
Read a short summary of Hootsuite and Later. Then compare prices, channels, and features.
Social marketing suite with Wisdom AI since 2008
Hootsuite is an established social media management platform for marketing teams. Standard through Advanced plans cover publishing, a unified inbox, analytics, and Wisdom AI — with per-user pricing, up to 10 social accounts on Standard, and unlimited accounts on Professional and above.
Visual Instagram planner with Link in Bio
Later helps you plan social posts on a calendar and an Instagram grid. You can auto-publish to eight networks. You also get Link in Bio. Plans bill by social set. The trial is 14 days. Later has no public scheduling API.
pricing
Compare the plans and prices for Hootsuite and Later.
Best for individuals managing up to 10 social accounts from one calendar
Per user / month (annual billing) · 14-day free trial
Best for teams that need unlimited accounts and automated inbox workflows
Per user / month (annual billing) · 14-day free trial
Best for teams that need approvals, routing, and cross-team coordination
Per user / month (annual billing) · 14-day free trial
Best for large organizations with SSO, listening, and governance needs
Custom pricing — contact sales
For casual scheduling on one social set with Link in Bio
Annual billing ($25/mo monthly) · 1 social set (8 profiles) · 1 user · 30 posts/profile · 14-day free trial
For teams that need approvals, a social inbox, and extra social sets
Annual billing ($50/mo monthly) · 2 social sets (16 profiles) · 2 users · 180 posts/profile · extra sets $11.25/mo annual
For brands that need unlimited posts, custom analytics, and listening
Annual billing ($110/mo monthly) · 6 social sets (48 profiles) · 4 users · unlimited posts · extra sets $11.25/mo annual
platform coverage
See which social networks each product supports. An hourglass means the channel is on our roadmap.
features
See which features each product includes, limits, or omits.
Features | Hootsuite | Later |
|---|---|---|
Agent workspaces | — | Access Groups — 1 on Starter · unlimited on Growth+ |
Total channels | 10 on Standard · unlimited on Professional+ | 1 / 2 / 6 social sets (8 / 16 / 48 profiles) · extra sets on Growth+ |
Posts per month | Unlimited scheduling | 30/profile Starter · 180/profile Growth · unlimited Scale |
Team members | Per-seat licensing | 1 on Starter · 2 on Growth · 4 on Scale (extra seats on Growth+) |
AI Writer | — | Caption Writer & Ideas — 5 / 50 / 100 AI credits per month |
AI Summarizer | — | — |
Shareable post previews | External review links on Growth+ | |
Public API | — | — |
OAuth apps | — | — |
MCP server | MCP connectors (in-product) | — |
Cloud media storage | Media library (plan limits apply) | Unlimited media library (20MB photo / 512MB video caps) |
Multi-channel publishing | ||
Agent integrations | — | — |
Analytics | 3 months Starter · 1 year Growth · 2 years + custom reports Scale | |
Photo editor | — | Crop, filters, text, trim, and Canva export |
Skill builder | — | — |
Calendar views | ||
Kanban views | — | — |
Footage File manager | ||
Repeated posts | — | |
Reusable templates | Saved captions and hashtags | |
Reusable signatures | — | — |
Smart filters | — | |
Post delays | Best-time scheduling | Best Time to Post (IG, Facebook, TikTok) |
Post comments | Instagram first comment | |
Internal plugs | — | — |
Cross-account plugs | — | — |
Global plugs | — | — |
Group management | Social sets + Access Groups | |
Dark / light mode | — | — |
Community features | — |
comparisons
Later is for creators and social teams who plan posts on a visual calendar. Hootsuite covers publishing, inbox, listening, and analytics for teams that live in the dashboard.
FAQs
Common questions and answers. Contact us if you need more help.
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